Friday, August 12, 2011
Report: Overseas Audiences Powered three dimensional Ticket Sales This Year
Although U.S. audiences have cooled to three dimensional movies, overseas ticket purchasers still loved the technologyin 2010, a study today from IHS Screen Digest Cinema Intelligence shows.Scientists state that ticket purchasers worldwide spent $6.1B on three dimensional movies this past year, that was 19.3% of total box office. Which was up from $2.5B last year, comprising 8.6% of ticket sales. However the large growth came outdoors the U.S.: Overseas audiencesaccounted for 63.9% of last year's three dimensional sales, up from 53.8%. Hollywood may take credit: "The worldwide market is still centered by U.S. releases, which paid for in excess of 90% of revenue from worldwide three dimensional screens, states Charlotte now Johnson, senior analyst for cinema at IHS. Japan was the greatest market following the U.S. producing gross three dimensional receipts of $471M from films including Fox's Avatar, Disney's Alice's adventures in wonderland and Toy Story 3, along with a local release Umizaru 3: The Final Message. Trailing Japan were the United kingdom ($427.6M), France ($364.7M), and Russia ($336.5M). But on the per-capita basis, movie-goers in Colombia demonstrated probably the most curiosity about three dimensional. The technology paid for for 35.6% from the country's total box office sales. One of the least interested: Norwegian, where just 15.8% of ticket sales were for three dimensional. IHS states that moviegoers in China and Mexico saw the greatest markups for three dimensional tickets. Still, Mexico had the cheapest average ticket cost for three dimensional.
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